The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
VML / New York
Client
Title
Category
Award
Points
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Online Advertising / Native Ads
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Experiential & Immersive
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 22.50
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 22.50
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 15.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Direct Marketing
Points: 10.50
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic
Category: Promotional Items
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 10.50
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Execution in Direct Marketing
Points: 9.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 4.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Technology
Points: 4.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 4.50
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 4.50
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Direct Marketing
Points: 4.50
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Products for Good
Points: 4.50
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Use of Media in Technology
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project
Category: Craft / Writing
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.00
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic
Category: Promotional Items
Points: 1.50
Jingle Therapy
Agency: VML / New York + VML / Guaynabo
Client: Asociación de Alzheimer de Puerto Rico
Category: Radio & Audio
Points: 1.50
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona
Category: Commerce
Points: 1.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Non-traditional & Guerrilla Marketing
Points: 1.50
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 1.50
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona
Category: Physical Product & Mobile Integration
Points: 1.50
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 1.50
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona
Category: Commerce
Points: 1.50
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Experiential Radio & Audio
Points: 1.50
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
22.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
22.50
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
15.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
10.50
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Award:
2024 Pharma Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
10.50
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Execution in Direct Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
4.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
4.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
4.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Award:
2024 Pharma Bronze Pencil
Points:
4.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
4.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
4.50
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Brand Voice
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Award:
2024 Pharma Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Branded Entertainment Merit Award
Points:
1.50
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Award:
2024 Health & Wellness Merit Award
Points:
1.50
Client:
Asociación de Alzheimer de Puerto Rico
Title:
Jingle Therapy
Category:
Radio & Audio
Award:
2024 Health & Wellness Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Award:
2024 Experiential & Immersive Merit Award
Points:
1.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Creative Use of Technology Merit Award
Points:
1.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Audio
Award:
2024 Branded Entertainment Merit Award
Points:
1.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Physical Product & Mobile Integration
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Coca-Cola
Title:
I See Coke
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
1.50
